Industry News, Ink Manufacturers News, Printers News

EFI Debuts New MarketDirect Customer Engagement Platform

The software debuted at EFI's 19th annual conference

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By: Anthony Locicero

Copy editor, New York Post

Printing companies, agencies, marketing service providers, educational institutions and small to medium corporations have a new tool to drive integrated customer engagement with EFI MarketDirect from Electronics For Imaging, Inc.The new software is making its debut this week during EFI Connect, the company’s annual users’ conference being held at Wynn Las Vegas.   MarketDirect’s robust Customer Engagement Platform gives users the ability to develop, distribute and track customer communications...

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